Targeting buyers who pay royalties


Problem to Solve:

NFT artists are not able to engage with buyers who have paid royalties in the past. Furthermore, there is no identification of these buyers. These are critical stakeholders in the NFT ecosystem who are being ignored.

Drawing a parallel from the web2 ad world, think of this as a “premium audience” targeting capability. Right now this premium audience or the premium buyer is not getting the attention they deserve.

Possible Solution:

Buyers who pay royalties can be identified with a badge and point system. A suite of launch tools can be built which allow artists to communicate and sell to these buyers.

Any artist who is launching their NFT should be able to reach out to buyers who’ve paid sufficient royalties in the past on any collection and

- Inform them exclusively about an upcoming airdrop
- Beta test incomplete work and receive feedback
- Open up collections first to these users
- Reward them in any appropriate way

Platforms like Magic Eden can enhance their launchpad with these solutions.

Other products like Slise, Airdropr, etc. may want to implement this as well.


  1. Royalties are dead, long live Royalties
  2. NFT Marketplace Blur has implemented airdrops for traders who pay royalties.
  3. Solana Docs
  4. Solana SDKs and Frameworks
  5. A list of NFTs projects that have won Solana global hackathons in the past

Related ideas

Intelligent NFT Pricing tool

Allow better monetization for artists

Fortune Royalties

Bumper threshold price for NFTs on Solana

Recursive Royalties

Align incentives across artists and speculators, at scale.

Only Gains

Implement royalties only on gains

Follow On Tools with AI

A tool that lets artists easily generate follow-on content using generative AI

Minimum Threshold Price

Only trigger royalties if a certain threshold price is reached first

Alumni NFTs

Create an incentive for sellers to pay the royalty to artists, rather than buyers

Time-release NFTs

Dynamic NFTs that change based on external events

Snapchat for Airdrops

Enable projects to create more hype for events through airdrops

A Better Ticketmaster

Create seamless ticketing experiences

NFT-Based Digital Art Galleries

Make digital art accessible to anyone with an internet connection

Leverage and Lending for Sports Betting

A new-age lending solution for leveraging sports bets through NFTs and more!

NFT-based Gaming SuperApp

An aggregator for all Web3 mini-games

An Interactive NFT State Compression Visualizer

Make the underlying data on NFTs more accessible and comprehensible for users and developers alike

Gasless POAP Dispenser

Compressed NFT Distribution Made Easy

Web3 GoFundMe

Transparent Donation Matching

Social Media Embed for Solana NFTs with Ownership Display

Solana NFT Storage Optimizer

Help developers optimize their NFT storage solution for performance, data integrity, and scalability

Composable NFT Loyalty

More than a Coupon

Help Icon


A short list of frequently asked questions about building on Solana.

See Past Hackathon Winners

A collection of 150+ winners from the past 6 Solana global hackathons.

Get Grant Funding to Build (it's free)

The ideas on this site are curated by Solana founders across the ecosystem. They're ready to give you an equity-free grant to get building.

Find a Grant Program