Composable NFT Loyalty


Problem to Solve:

Be it Web3-native or Web2 brands, enabling them to launch a tokenized loyalty program powered by NFTs, easily transferrable across all ecosystems, is the next big viable consumer opportunity. This can onboard millions and even billions into the crypto via a non-speculative use case!

Why should composable NFT loyalty be built?

The underlying technology of NFTs unlock:

1. Earnabilty: Customers can earn points by completing activities beyond spending to deepen their relationship with the brand.

2. Utility: Customers can unlock more valuable rewards, products, and experiences as all actions are tied to on-chain information.

3. Incentive Alignment: NFTs allow customers to own their loyalty status as a unique asset that appreciates value as they interact with the brand.

Possible Solution:

1. NFT-gated commerce: Exclusive access via NFTs for a premium cohort of users

2. Tiered loyalty levels and leaderboards based on the volume of transactions

3. Incentivise user actions like referrals and sign-ups with loyalty tokens

ASICS x Solana is a good case study!


  1. Case Study: ASICS x Solana
  2. Case Study: Starbucks x Polygon Loyalty Programme
  3. Salesforce x Polygon

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