Be it Web3-native or Web2 brands, enabling them to launch a tokenized loyalty program powered by NFTs, easily transferrable across all ecosystems, is the next big viable consumer opportunity. This can onboard millions and even billions into the crypto via a non-speculative use case!
The underlying technology of NFTs unlock:
1. Earnabilty: Customers can earn points by completing activities beyond spending to deepen their relationship with the brand.
2. Utility: Customers can unlock more valuable rewards, products, and experiences as all actions are tied to on-chain information.
3. Incentive Alignment: NFTs allow customers to own their loyalty status as a unique asset that appreciates value as they interact with the brand.
1. NFT-gated commerce: Exclusive access via NFTs for a premium cohort of users
2. Tiered loyalty levels and leaderboards based on the volume of transactions
3. Incentivise user actions like referrals and sign-ups with loyalty tokens
ASICS x Solana is a good case study!