In cases where a collection gains popularity post-facto, the artist misses out on royalties.
But there is a lot of adjacent monetization possible from the collection. Right now there is no tool available to help the artists hop on to these adjacent opportunities and create follow-on surround content with ease.
While the original art requires creativity, there is possibly a template around follow-on surround content. This makes it easy to automate, especially as generative AI gets better and more accessible.
Building tools that allow artists to instantly list replicas, spin offs, merchandise and other related content are valuable at providing them a first mover’s advantage.
Collectors entering after the surge in popularity would also prefer to buy from the original artist over vampire attacks etc.
A studio that, for e.g., has a generative AI model trained on their initial collection, and an interface designed for the “follow on” playbook will be a valuable tool for artists. These kinds of tools can minimise the effort needed from artists for issuing such work and help them front-run any vampire attacks.
These tools may also have a view on leading indicators of success they could even tip off artists ahead of time saying “hey - now is a good time to think about a follow on for this collection”
Create an incentive for sellers to pay the royalty to artists, rather than buyers
Make digital art accessible to anyone with an internet connection
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